Week 2 - Journal Entry 1 - More Examples

In class on Tuesday, September 2, 2014, we had a lecture on the history of type and its development. Our name tags were checked for completeness. We shared links to our blogs on which we viewed and briefly critiqued each other's 6-letter word assignment. Below are a couple more examples of type that I found around the Millersville art building.

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Good:

The type here utilizes positive and negative space well. It is legible, and for its purpose as a poster, it is also sized well in comparison to the picture plane. Color choice and character placement play a significant role in isolating his first name and last name as well as creating balance. His first name's repetition adds harmony, while his last adds variety. When paired with the colors of the poster, the typeface appears modern. Although not legible from the picture, the small type at the bottom is informative and does not deter from the poster's main attraction. Overall, it is a unique and attractive design.

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Bad:

The type here is not terrible. It is clear and fairly legible from a far distance and its size appears appropriate. The biggest problem appears in the word "Fire". The kerning between the "F" and "I" are in such close proximity that together they appear to be a sprayed in stencil cut-out of the letter "A." Obviously, distinguishing (no pun intended) between "Are Door" and "Fire Door" could make the difference between survival or death. There is also an unnecessary smudge below the "S," but that may be a manufacturing error.