Week 5 - Journal Entry 1

During the first class of last week, we covered some more of the anatomy of type and proceeded to work on our t-shirt design projects. A demonstration of how to iron on our design was also given to us. As of right now, I still do not have a set-in-stone idea for my t-shirt design. While I do have some ideas, none of them seem be coherent enough with Carol Twombly in order to be successful not only for the assignment, but for design's sake. Setting that aside for now, below are two examples of type.

---

Good:

The type above is good because it's simple and clean. There is balance and the use of colors bring attention the main topics of the paper. The leading between the lines are a good size in comparison to the point size of the type.

Bad:

I'm assuming that the type here wasn't given much attention because it was for a generic brand. However, on the positive side, it appears that the characters were kerned. Visually, there is also a small sense of hierarchy. Unfortunately, one of the biggest problems is the overuse of too many different typefaces. It causes the label to look both cluttered and confusing, detracting from the hierarchy and main focus of the label. The script typeface also isn't necessary. It should be used in more formal instances, and a generic brand doesn't seem fitting for it. It would have worked better if it were for the generic brand name or used for "treat-up."