We were fortunate to get the opportunity to experience how to use a letterpress at Thaddeus Stevens College of Technology. We went through the process of individually picking out the letters for our names, spacing, and properly securing them in place. We then inked them onto separate sheets of paper which will be glued together to create a notepad. I will be posting pictures of it later when it is completed. Overall, it was an interesting and fun experience. Being able to see the imprint from the letterpress onto the paper is truly a wonderful and artistic detail that unfortunately is no longer evident with ink and laser jet printers.
Good:
The type above is from a cereal box that my brother designed years ago when he was still in school studying Graphic Design. Perhaps I am being biased in saying that it is good type, considering the fact that my brother did design it. However, I do honestly find the type to be good and successful. The typeface for the brand name is colorful and matches the cereal as well as the box's background. It is both legible and readable. They especially pair well against the rays of light beaming from the background, and the star-shaped counters in the letters are a subtle but effective detail in consideration of the cereal's name.
Bad:
The type on the Clorox wipes appears too cluttered. Having all three primary colors of print on one design grouped with the orange and white colors is simply too much to create a sense of harmony in the overall design. The type size conflicts with the most important aspect of the container, which is the brand name. Overall there are too many different typefaces that are too cluttered together to create a good design.
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